Spin-off from INDIV
Early 2013 digital marketing agency INDIV set out to create a revolutionary website finance product. It created the Blueboard brand and the first iteration of the website lease product.
The product gains traction and gets a lot of interest from the market. The first group of happy clients gets a Blueboard website.
Proof of concept
Blueboard obtains proof of concept and establishes itself as a separate entity, namely 'Blueboard Marketing (Pty) Ltd'. It also further improves its internal processes in partnership with Sage Pay and various advertising partnership programmes, including Google, Facebook and LinkedIn.
Blueboard continues to grow and expand. It launches a new state-of-the-art website and secures further investment.